Written on September 30th, 2004 at 11:09 pm by Darren Rowse

Product and Brand Names are Best Keywords

Writing Content, Search Engine Optimization 6 comments

The Daily Rundown (link removed as the site is no longer there)has this interesting piece of analysis about what people are searching for on Google.

‘ 28% of Google searches are for a “product name”, 9% are for a “brand name” and 5% are searches for a “company name”. “Brand” keywords also have a 8x higher ROI than generic keywords. Not sure if that is for all searches or just consumer-product related searches, but either way it demonstrates the importance of making sure your site shows up on the SERPs for your brand.’

Now that is some useful information that fits pretty well with the anecdotal evidence that I’ve seen over the past year. So if you’re reviewing, previewing or just talking about a product you should be as specific as possible with your keywords - put them in your title, in your image tags, and make sure they’re included numerous times in the body of your post.

6 Responses to “Product and Brand Names are Best Keywords”

  • We too support your findings. Every time we list product/company/brand names, we see better performance. The best way to incorporate them is to cite examples of products/company/brands that are relevant to the article.

  • I second that too, many products are based on other products too ( ex. mobile accessories )

  • While I think it’s true, where did those numbers come from? As far as I know Google did not release such stats. I think it might also work for competitor brands

  • I completely understand what you are saying, but i have to ask. How important do you think the url is for those keywords? For example if you are posting about Nike Shoes it is going to be pretty difficult to beat Nikeshoes.com. Get what i am saying? So even if you set your title, links, backlinks, and body up correctly you still can not surpass the top dog with the keyword url. Do you agree??
    -John

  • Ohad - they came from a study that a site did that is no long live on the web. I am unable to track down any other places where the results are posted unfortunately.

    John - yes i think keywords in URLs are important - however they are not the be all and end all. I have blogs with URLS that don’t relate at all to the topics I’ve written about that rank well. It is just one factor to keep in mind (one of many).

  • I will definitely keep that in mind, i know there is a lot of debate about the url/keyword corolation with SEOs. Thanks for responding Darren.

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