Written on October 8th, 2004 at 05:10 pm by Darren Rowse

Google Page Rank Update

Search Engine Optimization 1 comment

There is a lot of talk around the web at the moment about Google’s current page ranking update. You may have already noticed your blog’s page rank change - most of my blogs are pretty stable although I’ve noticed one of the new ones has gone up from 2 to 6 which was a nice surprise.

Much of the discussion in forums has been by worried bloggers and webmasters whose page rank has decreased and therefore are losing substantial traffic. Dropping down a ranking can mean the difference between a top ten result on Google and a top 100 result.

Jim Hedger is writing over at WebProNews about the page rank change with Google and writes:

‘ Most webmasters will remember last year’s Florida Update which turned Google’s rankings upside down for about eight weeks. That eight week period caused a great deal of turmoil for SEOs, small businesses and web masters. The Florida Update was introduced on November 15, just six weeks before Christmas and at the start of the most important season for retailers. If Google does update it’s algorithm in the next few weeks, another sudden round of “placement dislocation” may occur thus frustrating online retailers desperate for online Christmas sales. While it is impossible to predict such an update with 100% accuracy, there are a number of simple steps webmasters and SEOs can take to protect their clients in the case of a major update.’

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