Written on March 12th, 2005 at 05:03 pm by Darren Rowse

Google’s AdSense a bonanza for some Web sites

Adsense 4 comments

USA Today has an article on Adsense titled Google’s AdSense a bonanza for some Web sites which has a few interesting snippets that basically talk up the program. Here are a few grabs from it firstly on Chris Pirillo from Lockergnome:

‘Chris Pirillo, who has a following from his former role as a host on the now-defunct TechTV cable channel, says he’s clearing more than $10,000 a month.

Before AdSense, which began in March 2003, bloggers and other small Web publishers had fewer options to make money. They could put banner ads on their sites for a host of non-related products, or commission programs from Amazon and eBay. “It was a lot more work, and you didn’t get much of a return,” Pirillo says.

With AdSense, “You write content, publish it, and the money starts to pour in,” he says….

Next a grab from Jason Calacanis of Weblogs Inc:

In his first four months of Web publishing, AdSense brought in $45,000. Some of his blogs produce $3,000 a month. His best do “four figures,” Calacanis says, though he’s reluctant to fill in the exact numbers. “And that’s with zero marketing,” he says….

And lastly on the future entry of Yahoo into the small publisher market:

With pay-per-click ads, Google and Yahoo are locked in a bitter battle for advertiser dollars. But Yahoo doesn’t compete with AdSense for small publishers — yet. Yahoo says it will introduce an offering later this year.’

Read more at USATODAY.com - Google’s AdSense a bonanza for some Web sites

4 Responses to “Google’s AdSense a bonanza for some Web sites”

  • I’m really interested in what Yahoo! might have to offer. Whatever happens, it can only be good for publishers, since Yahoo! and Google will be competing over us. Perhaps we can look forward to bigger cuts or more transparency for the whole deal (something Google really has a problem with).

  • The really bizarre thing for me is, Eric Giguère, author of Make Easy Money with Google, works on floor above me at the same software company - and I didn’t even know it!

  • I too am interested to see what Yahoo! offers. I wonder if they will at least be competitive with the % they offer for the ctr. When I began using Google Adsense, I was honestly quite surprised to see how it all averaged out. Seeing a large company such as Yahoo! offer basically the same idea is exciting. imo

  • Yahoo entering the market is a good thing, Chris Vincent. I just hope their contextual matching system is as good as Google’s.

    OT: I wonder how Yahoo’s contextual advertising network will effect Overture bid prices (which are usually higher than Google’s)?

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