An email marketing campaign can be an excellent addition to your company's marketing mix. When executing an email campaign there are many elements to consider including:

• List management and creation
• Content of email campaign
• Style of email promotion
• Real-time results tracking of your email
• New email spam legislation
• Automatic email opt-out options

Internetusers will set up a cost-effective system to opt-in email lists that allows your company to manage and send:

• Customer updates
• Marketing information and promotions
• Sale announcements
• Newsletters
• Text / HTML emails