Written on October 6th, 2004 at 11:10 am by Darren Rowse

Kanoodle BrightAds Challenges Google AdSense

Advertising 2 comments

‘Kanoodle, provider of sponsored listings for search results and content pages, today announced the launch of BrightAds™, a self-service tool for small- to medium-sized content publishers that will enable them to run Kanoodle’s content-targeted sponsored links on their sites. With the launch of BrightAds, Kanoodle enters the market of competing against Google AdSense to secure small and medium sized publishers.

A unique benefit of BrightAds is that it maps ads by “topics” rather than keywords, which prevents core keyword mapping challenges and provides publishers with ads that are more relevant to their site’s content. This protects the editorial integrity of publishers’ sites, ensuring that the ads appearing on each page are directly related to the context of the reader and are not dependent on arbitrary keywords.’

Read More at Search Engine News Journal » Kanoodle BrightAds Challenges Google AdSense

Written on October 5th, 2004 at 05:10 pm by Darren Rowse

Gawker Targets Males with New Blogs

Blog News, Blogging Tools and Services 0 comments

enternetusers Nick Denton from Gawker has just announced three new blogs:

- Jalopnik a blog about Cars

- Kotaku a blog about Video Games

- Screehead a blog about “funny shit.”

The blogs unashamedly are targeting a young male readership - a smart strategic move from Gawker who has obviously seen the same research about Young males using the net more and more that the rest of us have seen. The difference between Nick and the rest of us is that he’s done something about it and is positioning himself very well for some successful and profitable blogging.

They’ve also signed a deal with Audi to sponser their Jalopnik blog - another smart move.

Written on October 5th, 2004 at 05:10 pm by Darren Rowse

Business Blogging - Inc.com

Business Blogging 0 comments

Inc.com has a good article introducing the concept of Business Blogging.

‘Blogging is not just a gadget for geeks but is a low cost tool that enhances the overall communication of your business, saves you time and money, improves online marketing and more.

A blog provides dynamism and life that a static website often does not have. You should take the time to determine if a blog can benefit your business’ website.’

They list a number of reasons why a business might want to use blogs including:
- More efficient communication
- Easier distribution of your company’s marketing message and content
- Reduction in IT staff workload
- Boost in search engine marketing efforts

They cover a whole lot more ground in the article - well worth the read.

Written on October 5th, 2004 at 01:10 pm by Darren Rowse

Write a review and win a $100 Amazon Gift Voucher

Pro Blogging News 0 comments

I’m running this competition on my other blogs and thought some of you might like to participate.

Do you own a digital camera, printer, scanner or camera phone? Would you like the chance to win a $100 (US) gift from Amazon simply by writing a short review of your experiences with it?

Digital Photography Blog, in conjunction with Camera Phone Zone and Printer Blog are giving you the chance to win a $100 gift voucher from Amazon for each review of a printer, scanner, digital camera, camera phone or photo editing software package. You get one chance in the draw for each review submitted in the next 30 days. Entries close on 5th November 2004. Please carefully read the following Conditions and Guidelines before submitting entries.

Entries should be submitted via email to Darren at:

darren at livingroom.org.au or by using this contact form (please ensure you leave a contact email address so that we can contact you regarding your prize if drawn on November 5).

Conditions of entry:

- Reviews will be published on one or more of the above mentioned blogs.
- Reviews must be at least 500 words in length and include a rating out of 10.
- Reviews must be your original work.
- We don’t mind if your review has been previously published but we would like to know the URL of where it appears (we will publish a link to it).
- The prize is a $100 gift certificate from Amazon. You may spend it in any way you wish. We will purchase and forward the certificate via email within 14 days of the announcement of your winning the competition.
- If you would like to include a link back to your own blog in your review we would be happy to credit you in this way.
- You may submit as many reviews as you wish and will receive one entry into the competition for each entry. The more you submit the better your chances of winning the $100 gift.
- You may write the review in a format that suits you but we would strongly recommend that you include some or all of the following categories in your format.
- We reserve the right to reject any reviews that do not meet the above requirements or that we feel do not meet a reasonable standard - if we do this you will not receive an entry into the competition. Your reviews do not need to be super technical - but they do need to be reasonably written and show genuine knowledge of and experience with the product under review. We reserve the right to do some editing of the reviews for spelling, grammar and other reasons.

Suggested Review Format/Categories
- Introduction to the cameras features
- Your First Impressions
- Description/Comments on Layout and Design of Product
- Description/Comments on Quality of results (images, printing, scanning, phone) produced
- Description/Comments on Ease of Use/Usability
- Comments on Value for money
- General Comments/Recommendations
- Rating out of 10 and your reasoning for such a rating
- You may wish to provide 1 or two sample pictures with your review
- What you like/What you don’t like
- Any relevant links/sources for your review

Once again - we’re not after highly technical reviews (although if you’re a techy person please submit them) - rather we want real comments about digital imaging products from real users. So be yourself - speak the truth about the product and send your reviews in.

Written on October 5th, 2004 at 12:10 am by Darren Rowse

Online Advertising Continues to Increase

Advertising 0 comments

In the finance segment on the ABC (Australian National) News tonight there was mention that the last quarter had seen advertising in Print and TV media have a down turn. Correspondingly there was an increase in Online advertising for the same period which has to be heartening news for those of us exploring online revenue streams.

Written on October 4th, 2004 at 10:10 am by Darren Rowse

CopyScape - Keeping your Content Secure from Plagiarists

Blogging Tools and Services 3 comments

CopySafe is an internet infringement Protection tool that helps you to find out of people are stealing your blog’s content. I’ve accidentally stumbled upon a number of sites recently that have copied and pasted articles that I’d written word for word (and link for link) from one of my blogs onto another blog. On every occasion so far it only took an email to the relevant blogmaster for them to remove it (with the threat of further action) but I’ve often wondered how many other articles I’ve written have been stolen. Now with CopySafe I can find out. All it takes is for you to add the URL of the post from your blog and it will suggest possible plagiarism infringements.

Found via Affiliate Tip

Written on October 3rd, 2004 at 11:10 pm by Darren Rowse

Blogs enter mainstream, eye revenue streams

Pro Blogging News 0 comments

This article in New York Business takes a look at two of the emerging Revenue Raising Blogging Organizations - Gawker and Weblogsinc.

“Shedding their outsider status, blogs are not only entering the political and cultural mainstream, but they are also looking to become moneymaking media businesses. Two of the most aggressive companies, Manhattan-based Weblogs Inc. and Gawker Media, are intent on building profitable, advertising-supported blog networks.

”In the last six months, advertisers have woken up to Web logs,“ says Nick Denton, a British transplant whose Gawker Media publishes three irreverent gossip sites, including Gawker.com for New York and Wonkette.com for Washington, D.C., as well as a porn site, and a blog devoted to technology gadgets. ”They’ve become interested because they see a young, hip demographic that is pretty elusive in other mediums,“ he says.”

Of course, it’s far from certain that these current media darlings will be any more successful than the rash of Web-based magazines that sprouted during the dot-com era. However, these operations have learned an important lesson–keep expenditures to a minimum.

Read more at Blogs Enter Mainstream, Eye Revenue Streams

Written on October 3rd, 2004 at 03:10 pm by Darren Rowse

Web Usage Figures - Digital Future Report

Miscellaneous Blog Tips 0 comments

Digital Future Report 2004 (PDF) is a very useful report for anyone working online. Its full of useful research including the following tidbits:

- In the past year of the study numbers of those accessing the web in the US continued to rise (now around 75%).
- The average US web user is online 12.5 hours per week (up from 9.4% in 2000)
- Over 75% of Net users are 55 years or under.
- 66% (approx) have home internet access.
- the number of adults who bought online increased slightly over the previous year; the annual number of purchases continues to increase, and the average dollars spent online by adult buyers dipped slightly.

Written on October 3rd, 2004 at 03:10 pm by Darren Rowse

Marketing Your Blog

Blog Promotion 0 comments

Orangejack Blog is doing a series of instructional posts about blogging that might be useful for those just starting out in this whole blogging thing. Today they post one about Marketing…

“Today we’re going to talk about marketing your blog…or letting people know you have a blog and getting them to come read it. To be honest, this was one of the hurdles I wanted to cross early because I just wasn’t sure how you’d get people to come. Any why would they? And if they aren’t coming, then why invest the time into creating it?

Well, one answer is that some people blog just to do it and don’t care if people come or not. That’s fine. You’ve got enough for your Associates degree after taking Blogging 101, 102, 201, and 202. If you want your Bachelors of Blogging in the Orangejack School of Blogging, you’re going to learn about marketing.

Read more at Orangejack Blog: Blogging 301: Marketing

Written on October 3rd, 2004 at 12:10 pm by Darren Rowse

New Sites Abandoned by Googlebot

Search Engine Optimization 0 comments

Mike Banks Valentine writes this excellent piece on the plight of new websites in their quest to be ranked by Google.

“As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week.

This only happens with existing business sites that have been online for a few years. Google seems to be updating their index as often as every other week at this point and older established sites that are already indexed seem to be re- crawled on that twice a month schedule on a fairly routine basis.

Two clients that hired me for recent work saw their rankings shoot to the top for a newly targeted search phrase in a weekend when I did optimization on a Thursday and they were ranked instantly by Saturday. Now keep in mind that this doesn’t happen for everyone, only those that have been online for some period and already have significant content that simply needs tweaking and proper title and metatag information added. They usually have relatively good existing PageRank and do well for other RELEVANT search phrases already. I offer that warning only to avoid instilling false hopes in anyone hoping to achieve the same instant ranking boost overnight.”

Read more at Sites Abandoned by Googlebot


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