Written on September 25th, 2004 at 12:09 am by Darren Rowse
Blog Farming - Fatten your Blog up to Sell at Market
Other Income Streams
Another way of earning revenue from your blog is simply to build it up to sell it. There are not too many examples of blogs that have been sold yet but one that recently went on the market and was sold is Ensight.
I have recently read The E-Myth Revisited and found myself thinking along these lines. In the book it is suggested that one of the best ways to make a profit from a business is to build it up to be sold. He suggested that it is reasonable to expect 10 times the annual profit of a business to be paid for it.
In a sense what we’re talking about here is ‘blog farming’. Similarly to my grandfather who farmed cattle and sheep - he would breed them, fatten them up and then sell them at market - I wonder if we’ll start seeing more bloggers taking a similar approach with their blogs.
I know I’d be willing to consider selling one or two of my blogs for 10 x their annual revenue! Any offers?
You might also be interested to read more about the Ensight sale over at Blog Business World.
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2 Responses to “Blog Farming - Fatten your Blog up to Sell at Market”
Darren Rowse
September 25th, 2004 1:04 am
Yeah I think we will see more and more blog franchise type operations. It’s actually something a few of us have been considering working on - could be some real potential in it.
Btw - thanks for the comment Wayne - you’re my first commenter of this new blog!!!
Jeremy C. Wright
September 25th, 2004 2:04 am
Well let me be the second then ;-)
This really does open up several possibilities. People flipping blogs for profit, the forming of instant media companies, creation of blogging networks and franchises…
Ultimately it’s exciting.
I’ve subscribed to your blog btw, as I really enjoy the content :)
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