Written on October 5th, 2004 at 05:10 pm by Darren Rowse

Gawker Targets Males with New Blogs

Blog News, Blogging Tools and Services 0 comments

enternetusers Nick Denton from Gawker has just announced three new blogs:

- Jalopnik a blog about Cars

- Kotaku a blog about Video Games

- Screehead a blog about “funny shit.”

The blogs unashamedly are targeting a young male readership - a smart strategic move from Gawker who has obviously seen the same research about Young males using the net more and more that the rest of us have seen. The difference between Nick and the rest of us is that he’s done something about it and is positioning himself very well for some successful and profitable blogging.

They’ve also signed a deal with Audi to sponser their Jalopnik blog - another smart move.

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