Written on December 1st, 2004 at 07:12 am by Darren Rowse

Online Retail Traffic Surges on Thanksgiving Day and Black Friday

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Clickz reports that ‘Online Retail Traffic was up on Thanksgiving Day and Black Friday - ‘The market share of U.S. visits to the online shopping category was up 27 percent this Thanksgiving Day over Thanksgiving Day last year. Shopping visits on Black Friday this year were up 24 percent over figures for Black Friday a year ago.’



This is no surprise to me as I have done a bit of an informal survey of my problogging friends via MSN the last couple of days and found that most of them report increases in earnings from affiliates and contextual advertising over the last week - including Thursday and Friday. Those who especially saw gains were those blogging about consumer products. Whilst traffic on personal and political topics was down for most - those with a topic mix focusing on electronics, toys and other gift ideas have found their traffic and income stream surging in the past week.

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