Written on December 21st, 2004 at 01:12 pm by Darren Rowse

MSN Search Engine Beta Optimization Techniques

Search Engine Optimization 1 comment

MSN’s Search is one of the latest entries into the Search Engine market and many are tipping it to rival Yahoo and then Google in the popularity stakes for those wanting to get the best results from their searching of the billions of web pages currently online. Whilst it is still in beta - the initial reports about MSN Search are very positive.

As a blogger this is another Search Engine it is worth getting your blog optimized for to position yourself for an increase in popularity of the tool over the next year.

SEO Chat has just published a very helpful article on how to get Optimized for MSN Search. It is written by our friend - Wayne Hurlbert. Here are a few snippets:

‘Achieving high search engine rankings in MSN has some similarities to the techniques already used in Google and Yahoo. As expected, the MSN algorithm has a few twists and turns for SEO professionals to navigate as well….

Perhaps the first and probably most important aspect of the MSN Search Beta is the need for good keyword rich content. Relevance of theme and topic appears to be very important to MSN, as it is becoming for Google optimization. There are also additional considerations for levels of on page keyword density that differ somewhat from Google. On the other hand, MSN seems to strongly dislike keyword stuffing, and will drop a site’s ranking accordingly….

As expected, links are important to MSN, as they are important to Yahoo, and of course to the legendarily link obsessed Google algorithm….

Clean coding is a must with MSN Search, as its spider has a strong preference for well written code….

Like Yahoo, MSN Search seems to still place some importance on meta tags.’

Read the full article at MSN Search Engine Beta Optimization Techniques

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