Written on January 29th, 2005 at 09:01 am by Darren Rowse
Bloggers Sell Advertising Space on Ebay
The Mobile Technology Weblog is another blog that is using Ebay to help them earn an income from their blog by selling advertising space on it. They are currently up to $41 for a 120 x 90 banner (for a month) after a couple of days of the auction. I’m sure others have done this (I’ve definitely seen non blog type sites do it) but its a good idea and worth a try.
‘TJ and I came up with a pretty cool idea recently, which I think is unique - but I’m sure we’ll find someone who’ll claim it’s been done before :-)
Why not auction off advertising space on blogs on eBay? So I placed an ad this morning to sell off the ad space you can see on the top right of the blog for a month. You can see it - and bid on it! - here.
It’s a bit of a punt, but if it works, it could be a great way to connect advertisers with bloggers, which is what eBay does so well. And if it enables bloggers to be rewarded for their work, I’d be delighted.
If you’re a blogger reading this, I’d really appreciate a link to this post - the more people see it, the more likely it is to work and the more likely it is that it’ll start something big for all of us.’
I was actually pondering the other day whether an auction type version of BlogAds might be a viable method of selling ads. For example if instead of bloggers setting their prices (guessing at market value) and hoping that an advertiser comes and pays that much - if Blogads added the option to have an auction for your ad space. This way advertisers would have a little more say in the setting of the price as we as the blogger would find the true market value of our sites. Just an idea - one that I hope who ever uses it will give me 10% of the earnings from!
One Response to “Bloggers Sell Advertising Space on Ebay”
Philip Kaplan
July 13th, 2005 6:38 pm
AdBrite recently launched a feature that lets advertisers bid on blogs and other sites.
See the “bid pay-per-click” option here:
http://www.adbrite.com/mb/commerce/purchase_form.php?other_product_id=27915
In addition, the “flat rate pricing” ($x for y days) in AdBrite uses “autopricing”, setting the price based on supply and demand, which is similar to an auction.
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