Written on February 26th, 2005 at 08:02 am by Darren Rowse

Bloggers blend business with stuff they like

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I didn’t spot this article in the Chicago Tribune til today on blogging and advertising. Its titled Bloggers blend business with stuff they like and has a few interesting tidbits and examples of blogs making an income from their work. One blog featured is The Movie Blog.

‘John Campea started The Movie Blog, a Web site for amateur movie critics, as a labor of love. Now he’s making up to $400 a month running ads on the site.

It’s not enough cash for him to quit his job as a law clerk, but it shows the blog world’s potential as an advertising venue, a potential that big ad companies have noticed….

The 32-year-old Campea started The Movie Blog about 18 months ago. It averaged 200 hits per month then; nowadays, he gets more than 300,000 page views per month.

As traffic grew, Campea needed more computer server space to host the site. He started running ads to help pay the $10 to $15 a month in hosting costs.

Like many bloggers, he uses Google’s AdSense, a service that automatically matches advertisers with sites based on the content of each. Google splits ad revenue with sites like The Movie Blog, and revenue is based on the number of clicks each ad receives. Campea says he gets about 7 cents per click.

Campea, of Hamilton, Ontario, has no plans to make a living off his blog. Still, he said that would be tempting if traffic to the site–and ad revenue–keeps growing at a strong pace.’

The article also features some stats on phone scoop - another great example of a blog (focusing on mobile phone technology) making a decent income from blogging. It doesnt give details of actual earnings but talks of 20 million monthly page views (which should qualify them for Adsense premium publisher status) and the fact that they’ve just hired staff and a consultant.

Found via mmeiser.com

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