Written on March 2nd, 2005 at 04:03 pm by Darren Rowse
Positioning your Adsense Ads
The amazing thing about the Adsense advertising system is how one simple change in positioning of your ads can have a profound impact upon the earnings you receive from it. I still remember a fateful night about 8 months ago when I learnt this lesson and doubled my income overnight (no this isn’t one of those posts where I’m selling something - relax).
It was 10.30am and I was about to head to bed when on a whim I decided to shift my Adsense ads from the position that I’d always had them at the top (banner position) of the blog I was working on at the time. I shifted the ad to a new position and then got distracted with something else and forgot about it.
A few hours later (I got very distracted) I again was thinking of bed but decided to check my Adsense stats for one last time before shutting down my powerbook - imagine my surprise when I found that my click through rate was 40% higher than normal (and so was the earnings for that time of night)!? At first I thought I was dreaming, then I considered that maybe Google had made a mistake, then I panicked that someone had been randomly clicking all my ads - and then I remembered the repositioning of ads that I’d done a few hours before.
Needless to say I didn’t sleep much that night. I lay awake excited by the potential that I’d just unlocked in my blogs, inspired by the fact that I could make the same changes to all my other blogs tomorrow, kicking myself that I hadn’t done it earlier (what a missed opportunity) and wondering if there might be an even better spot to try putting my ads.
The following morning I lept out of bed and checked my Adsense stats again to find that my click through rate was even higher than the night before and that I’d stumbled upon a way of doubling my income - literally over night.
33 Responses to “Positioning your Adsense Ads”
Tim
March 2nd, 2005 6:45 pm
Yes. I experienced this, too. I moved from the 728×90 at the top of the page, to the square adsense at the bottom of the article and tripled my income.
Thomas
March 2nd, 2005 7:53 pm
So I take it the best place to put google ads is at the BOTTOM of articles so that people can first read the article, digest it, and then are free to click on the ad…
Danger Stevens
March 2nd, 2005 8:07 pm
Small changes in colors can make a big difference too. I began adsense using a color scheme that matched my site perfectly. What that produced were advertisements that disappeared into the clutter of my page.
enternetusers is a good example of a high-contrast ad theme.
Victor
March 2nd, 2005 10:23 pm
don’t leave us hanging Darren - what is the secret position you moved it to?
Agylen
March 2nd, 2005 10:29 pm
Google’s Golden Triangle
Did-it, Enquiro, and Eyetools Uncover Google’s Golden Triangle: “New EyeTracking Study verifies the importance of page position and rank in both Organic and PPC search results for visibility and click through in Google.”
Take a look at this image…
MaaMaw's Morsels
March 3rd, 2005 1:36 am
Trying Out Different Positions
For ADS of course (and shame on you!).
Darren over at enternetusers doubled his income overnight by changing the position of his Google Adsense ads. Apparently he isn’t alone.
feedbuzzard
March 3rd, 2005 4:16 am
Adsense Ad Placement
There is much discussion about ad placement and how to optimize revenues by positioning ads correctly.
Darren, in his blog recounts a “fateful night about 8 months ago when I learnt this lesson and doubled my income overnight” referring to a small…
Rick Blythe
March 3rd, 2005 4:17 am
I am trying an experiment today on my Digital Photography blog to see how I do at a little tinkering with placement. I had better double my income or else! ;-)
BobbyMasteria
March 3rd, 2005 6:42 am
This is highly interesting, that’s the kind of thing I want to hear more and more often about.
Darren, is it our last chat that reminded you of what happened 8 months ago ?
I see that you moved up the ad in the left column.
I think that I’m gonna add a third ad format at the end of my permalink pages.
Michael Pietroforte
March 6th, 2005 12:37 am
Adsense richtig positionieren
Daren Rowse beschäftigt sich mit der Frage, an welcher Position im Weblog man am besten Adsense einblendet. Für sein Weblog hat er offenbar die optimale Position gefunden. Zunächst hatte er ein Banner auf dem Seitenkopf. Jetzt befindet sich die Google-…
Land of Opportunity
March 26th, 2005 12:05 am
10 Strategies for Online Ad Placement
… provides detailed and full-color illustrations of ten proven concepts for ad placement. When I saw this article, I went “Wow!”. …
Affiliate World » AdSense Optimierung | Affiliate Marketing, Website Vermarktung & SEO
May 7th, 2005 7:50 pm
[…] le, ist zu diesem Thema auch ein interessanter Artikel im Blog von Darren Rowse zu finden: Positioning your Adsense Ads I Positioning your Adsen […]
Affiliate Marketing
May 9th, 2005 12:23 am
Also ich fnde den Artikel sehr gelungen. Die Seitensuch ist auch sehr gut intregiert ;)
Affiliate World » AdSense Optimierung | Affiliate Marketing, Website Vermarktung & SEO
May 9th, 2005 9:54 pm
[…] le, ist zu diesem Thema auch ein interessanter Artikel im Blog von Darren Rowse zu finden: Positioning your Adsense Ads I Positioning your Adsen […]
AdSense Weblog
September 22nd, 2005 8:16 am
AdSense Links
Der enternetusers Darren Rowse ist der lebende Beweis dafür, das sich von AdSense gut leben lässt.
Einige Tipps gibt er auch zum Besten
Offizielles AdSense Blog von Google (Englisch)
Ein freies AdSense Blog (Englisch)
AdSense Foren sind Adse…
Ella
October 6th, 2005 9:29 am
Wow, there is no information in part 1. How evil. :-P
Good point, Thomas.
Adsense Tips for Bloggers 7 - Well Placed and Designed Ads: Blog Tips at enternetusers
October 9th, 2005 8:36 am
[…] update: For even more reading on positioning your Adsense ads see a mini series of three posts that I wrote on the topic here. Filed under Adsense | Get the Free enternetusers Newsletter […]
Chitika eMiniMall Tips: Blog Tips at enternetusers
October 14th, 2005 2:01 am
[…] For more on Ad positioning you might like to read a short series of posts that I’ve previously written on the topic of Adsense Ad Positioning that mentions some of these principles. […]
NickySantoro360
November 14th, 2005 2:45 am
I have had the biggest pain in the rear time on finding out how to setup adsense in the comments and the best way to position ads on a blogspot blog. I am almost convinced that adsense in blogger comments is not possible. Perhaps someone could enlighten me on this. Or perhaps….a future enternetusers.net topic?? :^)
-Santoro
monopolion
Ricky
November 14th, 2005 3:42 am
Nicky, you mean like what I did on my blogspot blog?
NickySantoro360
November 16th, 2005 3:35 pm
no i meant on the actual comment page. I didn’t see any ads in your comment pages.
-Santoro
monopolion
Work at home junkie
December 12th, 2005 9:59 am
I am going to try changing postion of ads, especially on my articles’ pages. and I hope it works.. after the last update my sites have gone from top to god knows where… nevertheless… I have to make the best of visitors who are still clicking on my site. thanks for the priceless tips and motivation-value in them…
nicozorn.com » Blog Archive » Optimierungstipps für Google AdSense
January 13th, 2006 10:20 pm
[…] Positioning your Adsense Ads I Positioning your Adsense Ads II Positioning your Adsense Ads III […]
★ On.the.nite.like.this ★ » Blog Archive » Chitika Hacks
January 17th, 2006 8:15 am
[…] Positioning your Adsense Ads […]
Bob
February 22nd, 2006 12:47 pm
Darren, I always enjoy reading enternetusers. I have recently changed my add formats and placement and have had a significant increase in revenue. Thanks for all the tips and great ideas.
chase
April 29th, 2006 12:25 pm
Very good tips, thanks!
Fire-the-B0ss
July 24th, 2006 11:11 am
First time here guys . . . . and what an interesting topic.
I’m very interested in this subject, and have often wondered why I wasn’t getting too many Adsense clicks.
I too thought that blending the ads was the “nicest” way to insert into my site and blog, now it’ kind of makes sense - they’re not being noticed!
Maybe someone out there could enlighten us as to what positioning/colouring they’ve tried and how it affected their stats.
Positioning your Adsense Ads (enternetusers) / Web Words / WizarDev
August 15th, 2006 11:57 pm
[…] Part I […]
Parastas Gheorghe
September 22nd, 2006 7:37 pm
The best position is in the middle of your article … a middle square box …
Regards
Paul Brown
April 12th, 2007 9:26 am
Thanks. I’ve read all 3 parts, and looked at the example links. I;ve just started an article directory, with adsense of course, and I’m looking at ways to increase my CT rate. I will now go back, armed with your tips.
So thanks for sharing them ( and not charging!)….I’ll let you know how it goes.
Positioning Your AdSense Ads
May 14th, 2007 5:16 am
[…] is backed up further by Darren Rowse over at Pro Blogger. He comes to the same conclusion on positioning AdSense ads. Darren also mentions how placing too many ads on your site can actually lead to worse results. […]
WordPress: MySQL Search and Replace using PHPMyAdmin | The Marketing Technology Blog
May 14th, 2007 9:33 pm
[…] a slight modification to my page layouts today. I’ve read on John Chow’s blog and on enternetusers’s blog that positioning your advertisement within the body of a post can result in a dramatic increase in […]
Ad Placement That Makes Money AND Doesn’t Upset Your Regulars - | Jamdo Marketing Blog
June 9th, 2007 1:57 pm
[…] Resources:Images and Adsense - From the Horse’s MouthPositioning Your Adsense Ads - From enternetusersBest Adsense Placement for Highest CTR - Adsense Master […]
Leave a Reply