Written on March 8th, 2005 at 06:03 pm by Darren Rowse

Search Engine Optimization for MSN Search

Search Engine Optimization 3 comments

One of the nice surprises that we’ve had over at the Breaking News Blog collective over the past few months has been the way that MSN Search has ranked our blogs highly. Even though the blogs are new and are yet to have the many links that their competitors have pointing at them - we have been on the receiving end of some pretty decent traffic from this new search engine.

A number of times I’ve asked why this is so - I’m not sure how long it will last but we’re making the most of it while it does and doing our best to optimize the blogs for MSN and the other Search Engines.

Search Engine Journal has a helpful article on Search Engine Optimization for MSN Search which might give some hints as to why we’ve been so highly ranked on MSN Search. here are a few of the key points that they make that might help you optimize your blog for MSN search - a growing force in the Search Engine wars.

- ‘MSN readily admits that MSNbot will Actively be using Meta tags for part of its web site analysis.’

- ‘Similar to other search engines, the ‘title tag’ again appears to be the most heavily weighted within the algorithm, followed closely by the Meta Description Tag’

- ‘The Bot does not read text within a graphic’ (rather it likes simple and plain text best)

- MSN Search calls for pages to be under 150K in size

- Words (even keywords) within headers, footers and tables will not be read. Again, simple text is the rule of thumb.

- Linking, as per usual, will be an important part of MSNBot’s equation. (particularly internal links from the main page are powerful. They suggest that every page on your site should be accessible from your front page by three clicks only).

If you want more information on SEO for MSN search you might want to look over the MSN Search section for Site Owners.

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3 Responses to “Search Engine Optimization for MSN Search”

  • Danger Stevens

    March 8th, 2005 7:45 pm

    I’ve been loving the new MSN search because it definitly puts my sites higher up than Google does. I also seem to be having a much easier time getting listed under the right keywords. Google’s been finicky with many of my sites lateley as they’ll rank them highly one week and drop them the next. One domain even made the jump from page 13 of Google to the top of page two just this week.

    All in all, I’m enjoying the solid traffic through MSN much more. Has anyone else found MSN brings traffic more steadily than Google?

  • Jon

    March 9th, 2005 12:47 am

    I’ve noticed that the new MSN is also much faster at indexing my site and much faster at finding inbound links to my site.

  • Tim

    March 9th, 2005 8:41 pm

    So because my website is tables based, my whole page wont be read?

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