Written on April 2nd, 2005 at 12:04 pm by Darren Rowse

Is Google Page Rank Still Relevant?

Search Engine Optimization 1 comment

Paul at Work Boxers asks Is PR Still Relevant?

‘However, it definitely isn’t as important as it used to be, since so many people have learned to game the system. PR is good for long term success in the search engines, but is not something that can be measured very well short term.’

I agree with Paul - Google’s Page Rank isn’t anywhere near as important as it has been previously - however I don’t completely write it off. I suspect that it still plays a part in how Google ranks sites in its results - but another important factor is that page rank can still be an important factor in working out how much to sell ads on your blog for.

I am regularly asked by people to sell them text links on my blogs and Page Rank remains one of the main factors that they ask about. The higher my page rank the higher amounts I’m able to charge for a link - so I’d answer Paul’s question by saying - in terms of Search Engine Rankings I’m not sure Page Rank is as relevant as it previously has but in terms of grading the value of a blog for other purposes it remains one of the few tools people use and therefore is helpful.

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