Written on April 18th, 2005 at 09:04 pm by Darren Rowse

DIY Blog Advertising

Advertising 7 comments

Duncan has a great post on DIY Blog Advertising which is well worth the read for anyone who is contemplating finding advertisers for the blogs. In it Duncan cuts through some of the terminology and gives some valuable tips (some of which I’d known a few months ago).

I particularly like Duncan’s advice on setting the price for your advertising:

‘Setting a charge for your advertising is often the hardest part of the process. Everone thinks their blogs is worth millions, and I can tell you that some try to charge that way. There is, however I fine line between charging a premium amount and an amount that it too low.

Last year I was approached by an advertiser who wanted to sponsor the Blog Herald and wanted a whole lot of advertising in return. Massive banners 728×90 banners, exclusive run of site the whole thing. I put forward an offer and I was basically laughed at it. The response was that they could get $1 CPM elsewhere for a similar deal and why would should they pay more here, this despite them being the ones approaching me. Suffice to say it was an interesting lesson, both in that advertising wasn’t worth as much as I’d expected (particularly when you’re talking exclusive rights) and that advertisers can be fickle.’

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7 Responses to “DIY Blog Advertising”

  • loser

    April 18th, 2005 11:40 pm

    comments deleted at request of commenter

  • loser

    April 18th, 2005 11:41 pm

    comments deleted at request of commenter

  • Darren

    April 19th, 2005 12:14 am

    Hi loser - I’m not sure where you get the idea that I block people from reading my blog - I’ve only done that one or two times in extreme circumstances. Perhaps there is some other reason why people can’t access my site - I know some have trouble with accessing sites on my server - apologies if that is you loser.

    The only things I ever block on this site (or my others) are spam comments.

    Not sure what I’ve done to offend you mate but I hope I haven’t caused permanent offence.

  • sorry

    April 19th, 2005 12:38 am

    too much coffee……please delete my comments…….sorry for being a hot head…..my wife’s red head is rubbing off on me

  • Joshua Kersey

    April 22nd, 2005 7:32 am

    I’m having difficulty accessing it from home, and no problems from work. Something’s definitely going on as far as accessibility to it. I do network troubleshooting for a living, but haven’t had time to dig too deep. Because it’s fine from work, but not home, I’m guessing it’s a BGP announcement conflict from the webhosting provider. I wonder if “loser” and I use the same ISP.

  • Joshua Kersey

    April 22nd, 2005 11:31 pm

    Ok, I checked it out at home and it crosses over into verio’s network and makes it to the host’s router, then dies. I’m guessing that the router lacks the “ip classless” in the CLI, but really, there could be a hundred other possibilities.

  • Anonymous

    July 25th, 2005 3:02 pm

    Warm greetings! Thanks for all the information, a very nice and well done site! Cheers.

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