Written on September 9th, 2005 at 02:09 pm by Darren Rowse

Online communities and integrating blogs into mainstream marketing campaigns

Business Blogging 2 comments

If you’ve got a spare 10 minutes can I recommend heading to Rachel’s blog and downloading a PDF that she’s posted that is the verbatim of a talk that she and her partner (that’s blog partner and life partner) Regan did to the New Zealand Marketing Association on the topic of blogging.

Rachel showed me the powerpoint for this presentation a day or two before they gave it and my reaction to her was that it is perhaps one of the most useful summaries of how blogging can be used in business that I’ve ever seen.

The presentation is called - The power of online communities and integrating blogs into mainstream marketing campaigns

It’s not a short article but it tells the story of Rachel and Regan - two bloggers that have quietly carved themselves a niche as two of the most prominent ‘go to’ business blogging gurus in their country. Their most prominent work is the massively successful idolblog which is a fan site for the New Zealand, Australian and American Idol shows. In NZ Rachel and Regan have become not only sought after experts on blogging but also on NZ idol - in fact every time I speak to them these days it seems that they’ve just done some sort of media appearance or another as a result of idolblog. Their story is well worth reading.

2 Responses to “Online communities and integrating blogs into mainstream marketing campaigns”

  • Any chance you still got that presentation or a working link to that story? I can’t find neither, or is it just me? ;/

  • I’m also interested in the presentation or a link…
    this would be very helpful since I’m doing a presentation on the topic

Leave a Reply







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Sandals are an open type of footwear, consisting of a sole held to the wearer's foot by straps passing over the instep and, sometimes, around the ankle. Found the girls hawaiian shoes on the hawaiian shoe company website. hawaiian leather shoes believes everyone, no matter where they are, can live Aloha. Its a combination of premium materials and contoured shapes that form the structure ofTraveling and get paidI bought kids hawaiian Sandals and hawaiian slippers from hawaiian leather shoes directly. Its a combination of premium materials and contoured shapes that form the structure ofTraveling and get paid

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