Written on September 29th, 2004 at 12:09 pm by Darren Rowse

The Inside Story on the Sale of the Ensight Blog

Other Income Streams 0 comments

Jeremy C. Wright, the blogger who sold his blog, has been getting a bit of criticism for doing so in the last few days and has decided to give his readers The Inside Story on the Sale. It makes for fascinating reading giving an insight into the thought process that went on in his mind in the lead up to the sale, why someone would be willing to pay for his blog and why ‘his blog’.

‘Ultimately I still believe blogs need to fall under a different valuation model because you’re buying more than just the three Big Ones (brand, content and traffic). You’re also buying into a knowledge network, you’re getting a writer and (by definition) you are getting staying power.

All blogs grow as long as the writers keep writing. It’s what naturally happens in a social networking situation. While I’m not big on social networking sites, per say, I do know that the same rules that apply to real world social networking apply to blog social networking: all Active nodes will attract more Active nodes.’

I don’t know why anyone would criticize Jeremy for selling his blog - I think its something that we’ll see more and more of in future and suspect that the reported $15,000 he got (although he seems to be indicating it wasn’t this much) is just the tip of the iceberg of what blogs will fetch down the track. Good on him!

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